From The Archive - Pilot Theatre Announce New Rebrand
This article was originally featured on the One&Other Magazine website.
York based theatre company Pilot have announced a new logo as part of their rebrand. The company founded in 1981 by a group of students in Wakefield has been based in York since 2001. They have been an integral part of York’s theatre scene ever since.
The National Portfolio of Arts members are known for their innovative style of theatre with a big example being their portrayal of Blood + Chocolate which saw a cast of 200 volunteers aged between 8 and 74 take an audience of 300 armed with earphones around the city on a real life cinematic experience. This idea of participation is a key part of Pilot’s new brand. It relived the Christmas of 1914 by celebrating York’s chocolate making heritage along with the struggles of the inhabitants of York during the First World War. They also do productions indoor with their connection to York Theatre being regularly used.
It’s not only York based theatre though with Pilot sending a host of plays such as The Loneliness Of The Long Distance Runner and Running On The Cracks nationwide. They’ve also gone international producing shows in countries such as Slovakia, Portugal and Holland. The tours have garnered both critical and audience acclaim.
They are not tied down to just theatre as shown with their popular ShiftHappens conferences. In the past they have hosted talks with author Sir Ken Robinson, critic Howard Rheingold and Graeae Director and co-Director of The Paralympics Opening Ceremony, Jenny Sealey. In 2011 thy also brought the world renowned TED talks to York, with TEDxYork being a huge success.
There newest project sees them working in collaboration with Arts Organisation TheatreLiveStream.TV. This will see them stream various events online throughout the year. It has already had some success with their recent streaming of Blood + Orange and their six camera live stream of the York Mysteries which was in collaboration with the BBC and The Space.
When asked about the reason for the rebranding, Artistic Director Marcus Romer said that the rebrand was needed. “With the expansion we were no longer just a theatre company. People were confused why Pilot Theatre was running the councils live stream or the ShiftHappens talks. Theatre is still a part of it, but that’s not all we do”.
With a seemingly endless list of creative ideas and events, Pilot’s rebrand has come at a perfect time for them to capitalise and seamlessly bring their five elements of participation, theatre, international, learning, and online together.